TREAT YOUR SKIN RIGHT FOR ABBOTT INDIA


Challenge


A lot of over-the-counter skin products contain steroids that may be effective in the short run but cause harmful effects like thinning and pigmentation of the skin in the long run. Informing the consumers about these effects is of paramount importance.

Truth


Consultation with experts is essential when it comes to your skin.

Solution


Launch an educational campaign for Abbott speaking about the significant influence that dermatologists and pharmacists have on the general public with respect to the purchase of over-the-counter skin products. The Treat Your Skin Right campaign works towards informing dermatologists and pharmacists about the important role they play in educating their patients and consumers respectively with regard to the harmful effects of steroid based products.
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