Offering a range of health care services Narayana Health, faced a number of challenges on the path ahead in providing quality yet affordable health care. With a major disparity in brand identity, the youth too, found it difficult to connect to the brand.
Health care solution is not a solution if it’s not affordable.
Solving the problems started by giving the brand uniformity and constant identity to ensure mass recognition & recall. The brand’s logo was redesigned and a specific colour scheme was maintained. The unit of Narayana Health (NH) was made visible through varied media & was standardised.