AUGMENT HER REALITY FOR DASRA


Challenge


Overcoming the harsh reality of 200 million women in India having a poor understanding of menstrual hygiene.

Truth


Making high net worth individuals aware of the positive influence that they can have on the lives of adolescent girls in India which can bring about a considerable difference in the current situation of these girls.

Solution


Develop a campaign for Dasra revolving around the concept of augmented reality. The Augment Her Reality campaign emphasizes on the large part that the donors can play in improving the lives of these young girls.
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