UK Gambling Ad Labeled as Seductive Is Banned by ASA

A TV that is somewhat saucy from UK bookmaker Coral ran afoul of the country’s ad standards council. (Image: Coral)

A TV spot for UK-facing bookmakers Coral was prohibited by the nation’s Advertising Standards Authority because it’s deemed to link gambling with ‘seduction,’ and therefore contravenes advertising that is gambling in that country.

The TV spot showcased two men in a barber store who are reading The Racing Post and discussing whether or not to place a bet, when an attractive young woman enters dressed as being a jockey. Pausing simply to close one man’s jaw with her riding crop, she holds up a sign bearing ‘today’s great offer’ the name of the horse and its odds while one of the men places a bet in the Coral mobile application.

Gibraltar-based Coral has protested its innocence, however, claiming that, while the commercial did indeed contain a stylish model, it ‘did not consider that it linked gambling with seduction, sexual success or enhanced attractiveness’ as well as the character did maybe not ‘flirt with or seduce the males and there was clearly no recommendation that the men would be more attractive or sexually successful after betting.’

Seduction Fills the Air

Nice take to, Coral. We at don’t imagine to be specialists in things of seduction, but we’d like to consider that when an appealing woman dressed as a jockey teasingly closed our gaping jaws it would at least be a little bit ‘flirty,’ wouldn’t it with her riding crop? Or even we’re simply bad at reading signals.

The ASA agreed, governing that the advertisement must not be broadcast in its current form. Crucially, it also contested Coral’s assertion that the men are not influenced by the female jockey to put a bet, as these were already discussing the placing of a bet whenever she entered the shop.

‘We considered that the manner in which her entrance ended up being shown placed an emphasis that is immediate her sexual attractiveness, as the camera angle initially focused on her knee-high boots and then cut to showing an ensemble that also featured tight jodhpurs, a whip and a jersey cut to exhibit her midriff,’ the ASA stated.

Feels like they studied this plain thing pretty very carefully, eh?

‘Viewers would be likely to understand the males’s reactions to the woman’s presence to be signs of their attraction to her, rather than excitement at the odds she held up on a card at one point in the ad,’ ASA added.

Enhanced Attractiveness

Gambling advertising in the united kingdom is heavily regulated by the Department of Culture, Media and Sport, as per the Gambling Act 2005, and may not include content that is deemed become socially reckless. Regulations state that advertising may well not ‘link gambling to seduction, sexual success or enhanced attractiveness,’ which can be the guideline Coral have actually fallen foul of, based on the ASA.

Other rules state that: ‘no one who is, or appears to be under-25 years old may be showcased gambling,’ and that advertising may not ‘suggest that gambling could be a solution to financial issues, an alternative to work or a way to produce security that is financial’ nor can it ‘suggest that gambling can raise personal qualities, for example, that it can improve self-image or self-esteem, or is a means to gain control, superiority, recognition or admiration.’

Irish bookmaker PaddyPower, with a history of deliberately courting controversy through its marketing, was recently forced to pull an offensive print ad that trivialized the Oscar Pistorius murder trial. The advertising offered odds regarding the outcome of the trial and stated that bettors would back receive their money if Pistorius had been found not guilty.

After 18 Run, Harrah’s Casino Tunica Closes in Mississippi year

No more: Harrah’s Casino Tunica closed on Monday, ending 18 many years of operation in Mississippi. Some blame a casino glut across the states. (Image: Harrah’s)

These be seemingly the full days of endless casino expansion. Everywhere you look, operators want to open more and more casinos, fighting to build resorts that are fabulous they hope will generate billions of dollars in revenues for them. But although it may sometimes seem like gambling enterprises are simply just a permit to print money, things don’t always work out quite that well.

Such has been the instance for the Harrah’s Casino Tunica, the largest of Caesars Entertainment’s holdings in the Mississippi gambling hub. On Monday, the home had been closed for good, closing a run that is 18-year one of the top resorts in Tunica.

Declining Player Base, Flood Damage Contributed to Closure

While the closure is a surprise to the economy that is local the almost 1,000 individuals who are most likely to reduce their jobs, it isn’t really coming as a surprise. Your decision was first announced in March, and comes as Harrah’s Tunica has seen its customer base decline by half within the last few six years from the height of 3.4 million in 2007 to just 1.7 million in 2013.

The fatal blow, however, could have been the main flood that caused the casino to be closed for nearly a thirty days in May 2011. Flood waters blocked the casino doors, and dwindling resources were necessary to repair the facility. In the end, it was just too much for the casino to return from.

The decline of Harrah’s was part of a bigger general drop in casino revenues across the region. In April 2009, casinos into the Mississippi River counties collected $112.5 million in revenue. 5 years later, the 18 casinos in the region brought within just $80 million.

Increased Competition Hurting Regional Gambling Enterprises

Nine gambling enterprises continue to be based in Tunica Resorts the name that is new the community which ended up being when referred to as Robinsonville. For a time, it had been the third-largest casino location in america, trailing just Las Vegas and Atlantic City.

But increased competition among other factors has now chipped away at the money being generated by the casinos there. And who has scared locals that are many have seen the gambling enterprises bring economic development to an area that had very long been put aside.

‘I’d love to have the ability to sit here and spin that this is something good,’ Tunica Convention & Visitors Bureau president and CEO Webster Franklin told the brand new York Times. ‘But this is simply not good.’

Many locals are hoping that another casino operator could leap in and simply take on the property. But R. Scott Barber, Caesars’ local president for the area, says that a sale isn’t imminent, and that the company has been trying to find a buyer for four years. Caesars, he stated, had to fundamentally close Harrah’s Tunica as the working losses were just a lot to continue bearing.

The closure of Harrah’s Tunica may be a sign of oversaturation in the gambling industry. With almost all of states now featuring Native American or commercial gambling enterprises, and much more venues starting each year, it’s feasible that new resorts particularly those in areas that are already served by other casinos are fighting for similar revenues in the place of drawing in new people.

‘There’s gambling everywhere,’ Mississippi Gaming Commission Executive Director Allen Godfrey told The New York Times. ‘you do not have to go very far to do it. if you merely desire to gamble,’

Minnesota Governor Vetoes Bill to Ban Online Lottery Games

Minnesota Governor Mark Dayton has vetoed a bill that would have banned many lottery that is online in the state, but another bill may be around the corner. (Image:

Once the Minnesota legislature soundly voted for the bill that would end lottery that is online and ticket sales at gas pumps and ATMs in the state, numerous expected that to be the end of the story. But Governor Mark Dayton has given those games second life though it might well be a really reprieve that is short-lived.

After some deliberation, Governor Dayton has voted the bill that banned most of the royal vegas casino no deposit bonus expanded services that the Minnesota Lottery had rolled out in current years. The bill, which passed with overwhelming bipartisan support, will now be shelved before the next session that is legislative. Since the bill ended up being passed on the last day of the previous session, the legislature has now adjourned meaning that they cannot attempt to override the veto at the moment.

Lawmakers Confident of Eventual Passage

Were they in session, nonetheless, there’s little doubt that legislators would have the numbers easily to push the bill through without the governor’s support. The Senate passed their version of the bill (SF2642) by having a 126-2 vote, while the House variation was approved with a 56-5 margin. Both among these are clearly majorities that are veto-proof and would stand even if lots of legislators felt uncomfortable overruling the governor.

Some lawmakers now believe that as soon as the legislature reconvenes, they’ll pass an even stronger anti-lottery bill, while making particular they’ve the time and numbers to defeat a veto. The current bill banned online scratch card games, yet still allowed standard lottery admission product sales online, and provided the lottery until belated October to stop their other interactive games and sales avenues.

‘ We had been more calculated and much more moderate, now the governor has thrown all that out the screen,’ stated Representative Joe Hoppe (R-Chanhassen).

Governor Believes Lottery Working Precisely

Governor Dayton, a Democrat, had said that he was torn between the voice that is overwhelming of legislature, and the bill seemed to be at least partially forced by other gambling interests that wanted the state lottery out as a competitor. In his veto page, Dayton said that the laws regulating the lottery provided the organization powers that are broad determine how to make income.

‘ The authorization for the Lottery stems directly from the folks of Minnesota,’ had written Dayton, referring towards the 1988 vote that led to the lottery’s creation. ‘It appears to me that the Executive Director is operating in the scope of his legislatively established authority.’

However, Governor Dayton did urge the Minnesota Lottery to look for closer ties to the state legislature to prevent further conflicts.

‘Legislatures have raised concerns that they expect to better be kept informed of the lottery’s efforts,’ Dayton composed. ‘Those constructive professional relationships are essential to the prosperity of any enterprise in the Executive Branch, and I urge the lottery director to re-establish these with legislators prior to the next legislative session.’

Other concerns from the governor included the known fact that a minumum of one lottery vendor had been considering suing the state for breach of contract if these games had been to be banned.

But legislators say that the level of access offered by these games that are new just way too much for the lottery to attempt without their support or permission.

‘ In effect what the governor is saying is, it’s OK for his lottery director, without consent of the Legislature…to sell lottery tickets anywhere, anyhow in the continuing state of Minnesota,’ Hoppe said. ‘I do not think that’s right, and I think a majority that is overwhelming of Legislature agrees with me, and this will not stand.’

View All Insight Posts